lundi 13 février 2023
This document provides you with a checklist of actions to take in order to successfully participate in a virtual trade show. It also presents our recommendations to optimize your virtual booth on the Ultiplace metaverse. To access the details of each action, please consult the Exhibitor Guide.
[_] Create your booth by clicking on the "become an exhibitor" button, which you will find on your trade show page on Ultiplace.com.
[_] Add your Kakemono/Roller-up or a portrait image;
[_] Add your PDF files to the briefcase;
[_] Include the link to your video or an attractive image on your booth screen;
[_] Fill in the contact information for your booth;
[_] Complete the links to your social networks.
[_] Get your booth validated by the organizer (you will receive an email confirmation);
[_] Get to know the features available in "My exhibitor center".
[_] Create or download the editable communication plan template;
[_] Identify the stakes of your participation in the virtual trade show: consult the "Communication plan" chapter of your exhibitor guide;
[_] Define your objectives as an exhibitor.
[_] Action n°1. Post on social networks: announce your participation in the virtual trade show;
[_] Action n°2. Post on social networks: attract visitors with an image of your booth;
[_] Action n°3. Post on social networks: invite VIPs to your booth with targeted posts;
[_] Action n°4. Announce your participation in the virtual trade show on the homepage of your website (or news page);
[_] Action n°5. Announce your participation in the event in the email signatures of your team, or your entire organization;
[_] Action n°6. Use your databases for an invitation in the form of an emailing;
Bonus actions. If you have decided to host a conference and it has been validated by the organizer, we recommend that you announce it at least one week in advance [_], and then plan new posts the day before [_] and at the exact time of its release [_].
[_] Action n°7. Internal messaging: announce your participation to all your organization's employees and make a "call for speakers";
[_] Action n°8. Publish an article in each of your internal communication tools (newsletter, company magazine, corporate social network, intranet);
[_] Action n°9. Invite by message all the employees of your organization to visit your stand;
[_] Action n°10. Share the success of your participation in the virtual trade show.
[_] Sponsor a post towards your priority target on the virtual trade show.
[_] Create the "Report on our participation in the virtual trade show" document;
[_] Compare the results of the performance indicators with your objectives;
[_] Analyze the indicators of your dashboard in "My exhibitor center";
[_] Calculate your return on investment if you have spent a communication budget;
[_] Count your business opportunities or contacts;
[_] Analyze your results and the impact of each of your actions;
[_] Areas of improvement for future participation in other virtual trade shows;
[_] Present or distribute the Report internally.
To access the details of each action, consult the Exhibitor Guide.