Tuesday 6 June 2023
Online events have experienced unprecedented growth in recent years, but the COVID-19 pandemic has really accelerated this trend. In 2023, virtual trade show are expected to continue to thrive and evolve to meet the changing needs of organisers and participants. New technologies, innovative formats and personalised experiences are expected to be among the key trends in the coming year. In this article, we will explore these emerging trends to help event organisers best prepare for the future.
New technologies will play a key role in how online events evolve in 2023.
The user experience will be enhanced by interactive features such as virtual and augmented reality, video chats and chat rooms. This will allow organisers to provide more immersive and engaging experiences for attendees, allowing them to connect and interact with others in a more authentic way.
Event platforms will also become increasingly sophisticated, offering more advanced customisation features for event organisers. Integrated project management tools will make it easy to manage the technical and logistical aspects of the event, while analytics tools will provide valuable data on attendee engagement, conversion rates and returns on investment. Indeed, platforms such as Ultiplace and vFairs already give you the opportunity to organise a business event in a customised metaverse.
AI (artificial intelligence) and machine learning technologies will further personalise attendee experiences, using data to tailor content and sessions to their specific interests and needs. Chatbots and virtual assistants will also provide instant support and personalised assistance for participants.
Finally, new technologies will offer exciting opportunities for online event organisers in 2023, enabling them to create more immersive, engaging and personalised experiences for participants. Organisers who adopt these technologies early on will be able to stand out from the competition and deliver an exceptional user experience to their audience. In addition, global spending on AI is expected to reach $110 billion by 2024, according to IDC. Furthermore, according to a study by Technavio, the virtual reality market is expected to reach a value of $163.2 billion by 2025. These figures show the growing importance of these technologies and their potential impact on online events.
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In addition to cutting-edge technologies, online events in 2023 will also see the emergence of new and innovative formats. These formats will offer new and exciting experiences for participants, while enhancing interaction and engagement.
One such format is "phygital", a fusion of the physical and virtual trade show. Phygital allows participants to experience the event in person while being connected to a virtual audience. This hybrid approach offers advantages such as the flexibility for participants to join remotely, while those present can interact with the virtual people. This is somewhat similar to conferences conducted by virtual platforms such as Ultiplace and 6connex which allow interactions between virtual visitors and the speaker.
Another innovative format is "social events". In this format, participants can engage in online social activities such as games, quizzes, competitions, discussion groups, virtual parties and online dating. This format offers a more relaxed and interactive atmosphere, which is ideal for strengthening relationships between participants and creating a sense of community.
Finally, online events in 2023 will also see an increase in "on-demand events". In this format, participants have access to pre-recorded events that can be viewed at any time. This approach offers greater flexibility for participants, allowing them to attend the event at their own pace and on their own schedule. This is the case with Ultiplace, which offers the possibility of replaying conferences during the exhibition.
In summary, innovative formats will play an important role in the evolution of online events in 2023. Organisers who embrace these innovative formats will be able to offer unique and engaging experiences for attendees, enhancing interaction and engagement and providing a significant competitive advantage.
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Personalised experiences will also be a key trend for online events in 2023. Organisers will be able to use data and AI technologies to personalise sessions, content and offers for each attendee.
Event platforms will offer features such as personalised content recommendations, specifically targeted sessions based on each attendee's interests and attendance history, and networking opportunities with like-minded people. For example, you can exchange business cards on Ultiplace that will allow you to expand your network later on.
Organisers can also use chatbots to provide personalised support and real-time assistance for each participant. Chatbots can be programmed to answer specific questions and offer advice and recommendations tailored to the needs of each participant.
Organisers will be able to offer personalised experiences using virtual and augmented reality to create unique and personalised environments for each participant. These environments can include customised virtual exhibition stands, virtual meeting spaces and group discussion areas for interactive and personalised discussions. Various platforms offer these features, but one stands out for the realism of its metaverse. This is Ultiplace.
As a result, personalised experiences will be an important trend in online events in 2023, providing unique, relevant and personalised experiences for participants that will increase their engagement and satisfaction. Organisers who invest in technologies and tools to deliver personalised experiences will be able to offer a significant competitive advantage and greatly enhance the value for their attendees.
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In conclusion, online events in 2023 will be marked by the emergence of key trends such as advanced technologies, innovative formats and personalised experiences. Advanced technologies such as AI, virtual reality and blockchain will enable organisers to offer more immersive, interactive and engaging experiences for participants. Innovative formats such as phygital, social events and on-demand events will offer attendees more relaxed, interactive and flexible experiences. Personalised experiences will allow organisers to tailor sessions, content and offerings for each attendee, providing added value and increased engagement. Organisers who embrace these trends will be able to offer more unique and differentiated experiences for participants, while increasing their engagement and satisfaction.