7 Reasons Why Virtual Trade Shows Are Investing in Virtual Event Platforms

Seven reasons why virtual trade shows organizers should invest in virtual event platform in 2023

7 Reasons Why Virtual Trade Shows Are Investing in Virtual Event Platforms

Are you tired of the high costs and logistical challenges of organizing traditional in-person trade shows? Do you find it difficult to capture and manage leads effectively at these events? Are you struggling to adapt to changing circumstances and attendee feedback? 

If so, virtual trade shows may solve your pain points. While virtual trade shows offer many benefits, such as increased accessibility, cost-effectiveness, and better data and analytics, they require the right tools to be effective. 

This article will explore how event management platforms can address these pain points and provide the solution you need to create successful virtual trade shows.

Increased Accessibility

One of the biggest advantages of virtual trade shows is the ability to reach a larger audience. By eliminating the need for attendees to travel to a physical location, virtual trade shows can attract participants worldwide. 

Top event management platforms like Ultiplace can further increase accessibility by providing tools for translation and accessibility features.

Ultiplace allows you to easily host a fully immersive, interactive virtual trade show experience accessible from any web browser. Virtual attendees will benefit from several features such as language selection, worldwide access at any time  and much more…


A survey of marketers worldwide found virtual events are projected to make up 40% of all events in 2022, reflecting a rise of 5% from the previous year.

However, hosting an in-person trade show can be expensive, with costs including venue rental, transportation, and lodging for attendees and exhibitors. Virtual trade shows, on the other hand, are often much more cost-effective. 

While there are still costs associated with hosting a virtual trade show, such as platform fees and marketing expenses, they are typically much lower than those of an in-person event.

Using the best event management platforms like Ultiplace helps cost-effectively organize virtual events. It saves event organizers money and time by eliminating venue rentals, travel expenses, and physical marketing materials. Organizers are also assured of providing a high-quality virtual trade show experience.

More Data and Analytics

Virtual trade shows offer a wealth of data and analytics, providing valuable insights to improve events and make informed business decisions. This is where event management platforms, in addition to their expertise gained through the best hospitality management programs, play a crucial role by collecting and analyzing this data.

With features like tracking attendee behavior and engagement, event managers can gain a deeper understanding of attendee preferences and behaviors. Armed with this knowledge, businesses can tailor future events to maximize their impact, whether by adjusting the layout, schedule, or content to better suit the needs of attendees.

Event organizers, having honed their skills through reputable hospitality management programs, should also leverage event management platforms to effectively measure the success of various virtual trade show components. This includes evaluating the effectiveness of marketing campaigns and sponsor engagement, ultimately leading to improved outcomes for future events.

Increased Engagement

Virtual trade shows offer many opportunities for increased attendee engagement. With features like live chats, Q&A sessions, and gamification, event management platforms can create a more interactive and engaging experience for attendees. 

This not only improves attendee satisfaction but can also increase the likelihood of attendees returning for future events.

Ultiplace's platform has engagement features like 3D booths, live chat, and gamification to enhance the attendee experience. These tools promote networking and lead generation for exhibitors, making Ultiplace a valuable investment.

Better Lead Management

Virtual trade shows improve lead management with event platforms for lead capture, qualification, and follow-up. Features like lead scoring and nurturing enable exhibitors to identify promising leads and convert them to customers with targeted marketing campaigns. 

Moreover, virtual trade shows provide access to more accurate data on attendee behavior and interests. This approach makes it easier for exhibitors to identify high-quality leads and tailor their follow-up accordingly. 

Ultimately, this streamlines the lead management process, making virtual trade shows a cost-effective and time-efficient way to generate and follow up on leads.


In recent years, sustainability has become an increasingly important issue for businesses. Virtual trade shows offer many benefits in this area, as they eliminate the need for physical materials and reduce the environmental impact of travel. 

Event management platforms can contribute to sustainability by providing features such as digital marketing materials and virtual booths, reducing the need for physical materials and reducing the event's carbon footprint.


Finally, virtual trade shows and event management platforms offer flexibility that is difficult to achieve with traditional in-person events. 

Event managers can quickly and easily adapt and change virtual events as needed, responding to changing circumstances and attendee feedback. This flexibility allows event managers to create more effective and impactful events, improving attendee satisfaction and ROI.

Ultiplace's virtual trade show platform offers added flexibility, allowing event managers to customize and adapt events easily at any time. This benefit enables them to respond quickly to attendee feedback and changing circumstances, resulting in more impactful and effective events.

Event Management Platforms are Key to Successful Virtual Trade Shows

Virtual trade shows are not just a passing trend but an innovative solution that delivers many benefits. Using event management platforms like Ultiplace, you can create a dynamic and engaging virtual event that captures your audience's attention and keeps them returning for more.

With Ultiplace, you can unlock advanced engagement features, flexible event management, and powerful lead-generation tools while providing attendees with a seamless and satisfying experience. 

So why settle for an average in-person event when you can host a truly unforgettable virtual event with Ultiplace? Try Ultiplace today and take your events to the next level.

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