Thursday 1 June 2023
In this article, we will explore the different steps to follow to organize a successful online workshop. With the rise of online communication technologies, online workshops have become an effective way to share knowledge and communicate with a wider audience. However, planning and organizing an online workshop can be a challenge, especially if you have never organized one before.
Therefore, we will examine the key elements to prepare and present a successful online workshop, including choosing the online platform, preparing your content, creating an interactive experience for your participants, testing, and promoting your workshop.
Choosing the virtual trade show platform is crucial to the success of your online workshop. There are many online platform options available, each with its own advantages and disadvantages. More than 60% of businesses use online training platforms for employee training (source: eLearning Industry). Additionally, Zoom is the most used video conferencing platform for online meetings, with a market share of 45%. It is often used for conferences within virtual events, such as those organized by Ultiplace. (source: G2 Crowd)
Here are some things to consider when choosing the online platform for your workshop :
Features : Make sure the online platform offers the necessary features for your workshop, such as the ability to share screens, create polls, record, and participate in live sessions. This is the case for several companies that allow you to hold video conferences, or for Ultiplace, which allows you to drop a link in the virtual conference room, to allow visitors to follow a live or pre-recorded conference.
Accessibility : Ensure that the virtual event platform is easily accessible for all participants and works well with different web browsers and operating systems. Some platforms require the installation of software like VirBELA and vFairs, while others like Ultiplace are accessible directly online.
Security : Make sure the online platform is secure and that your participants' data is protected.
Cost : Compare the costs of different virtual event platforms and choose the one that best suits your budget and needs. However, if you want to test creating a virtual trade show, Ultiplace offers you the possibility to do it for free.
Technical Support : Check that the online platform has reliable and responsive technical support to help in case of technical problems.
User Experience : Try to choose an online platform that is easy to use for your participants, with an intuitive interface and clear instructions. It is important to choose user-friendly platforms like Ultiplace or Gather.
By choosing an online platform that suits your needs, you can offer a successful online learning experience for your participants and maximize the impact of your online workshop.
Preparing content is one of the most important steps in organizing a successful online workshop. Learners retain an average of 65% of information presented visually, compared to only 10% of information presented in text form (source: Forbes). Videos are the most popular content format for online learning, followed by articles and PowerPoint presentations (source: LearnDash)
Here are some things to consider when preparing the content for your online workshop :
Objectives : Define the objectives of your online workshop from the beginning.
Target audience : Think about your target audience and adjust your content according to their level of knowledge and needs. Examples and practical cases should be relevant and useful for your audience.
Structure : Structure your content in a way that is easily understandable and engaging for your participants.
Duration : Establish a realistic duration for your online workshop and plan accordingly. Make sure you have enough time to cover the content, but also to answer questions and interact with your audience.
Visual aids : Use visual aids such as graphics, images, and videos to illustrate your content and make it more attractive.
Interactivity : Integrate interactive elements such as polls, quizzes, or exercises to engage your participants and promote active
By preparing your content according to these elements, you can offer a successful and effective online learning experience for your audience.
Creating an interactive experience is essential to engage your participants and maximize their learning during an online workshop. Learner engagement increases by 35% when learning is associated with interactive activities (source: TalentLMS). Here are some tips for creating an interactive experience for your participants:
Encourage discussion : Use real-time discussion features to allow your participants to ask questions, exchange ideas, and share their experiences. Virtual rooms like those offered by Ultiplace allow direct communication by message or videoconference with the speaker.
Provide additional resources : Providing additional resources such as books, articles, or videos can help your participants deepen their understanding and continue their learning after the online workshop.
By integrating these interactive elements into your online workshop, you can create a more immersive and engaging learning experience for your participants. Added to this is the fun and immersive experience of creating a virtual room, and you will succeed in increasing their level of involvement.
Once you have planned the content and created an interactive experience for your online workshop, it is time to test and promote your event. Here are some tips:
Test your platform : Before launching your online workshop, test your platform to ensure everything is working correctly. It is important to familiarize yourself with the platform used. Once again, prioritize ease of use with Ultiplace or Gather.
Promote your workshop : Use social media platforms such as LinkedIn, Instagram, Facebook, and professional groups to promote your online workshop. Social media is the most popular promotional channel for online events, with 81% of marketing professionals using them. (source: HubSpot)
Use feedback : Ask participants to fill out surveys after the event and use their feedback to adjust your presentation and improve the quality of your content.
Establish a schedule : Establish a clear schedule for your online workshop, including dates, times, and topics covered. Share the schedule with your participants to allow them to prepare in advance. This can be done, for example, on Ultiplace through conference programming.
According to a study, 90% of consumers state that positive online reviews influence their purchasing decisions. (source: Vendasta) By using these tips to test and promote your online workshop, you can attract more participants, increase audience engagement, and offer a successful online learning experience.
In conclusion, organizing a successful online workshop requires careful planning and adequate preparation. It is important to choose the appropriate online platform, create relevant and engaging content, and provide an interactive experience for your participants. Testing and promoting your online workshop is also essential to attract participants and ensure the success of your event.
How to reduce the carbon impact of professional events : https://www.ultiplace.com/actualite/reduce-the-carbon-impact-of-professional-events
How to host a successful trade show : https://www.ultiplace.com/en/actualite/organize-successful-trade-show
The Ultiplace platform and its metaverse offer : https://www.ultiplace.com/actualite/garantir-succes-salon-professionnel
Creating a virtual trade show :